I am so excited to hear and see all the positive happenings around our Prickly Pear social media and video campaign. A few months ago, Michelle reached out to Mona to help with reviving the succulents from our wedding. Mona was gracious enough to teach us how to have a bit more of a green thumb. After staying in contact, we came up with a social media and video campaign to help Mona step up her game to reach a larger audience and raise funds for the next phase of her business. We were able to collaborate on two videos. The first was about her passion of helping people in the Disability community. The second video was specifically to raise money to build out a larger space for the Prickly Pear. We are so happy to see her community show up to support her vision of a succulent garden and raise enough to get into a bigger space to do so in the next few months. Mona was recently featured in the Sacramento News & Review for their Best of Sacramento 2018 issue. Thank you for trusting us with your story, Mona.
I needed to start this farm.
Rubie Simonsen doesn’t fit the traditional paradigm of a farmer. She’s in her 20s and wears a Frida Kalho t-shirt and has a leather portrait of Kalho on her keychain. She is part of a growing number of millennials intent on making something of the world that surrounds them.
Last year Simonsen went through a seven-month intensive program for first time farmers run by Center for Land-Based Learning based out of Winters, California.
The urban farm on the corner of 5th and C Street in West Sacramento owned by CLBL. Simonsen uses it to grow her crop of specialty herbs that will be the basis for her business, First Mother Farms.
Lemon Balm takes up an entire long row, sage and lavender varietals a couple others. There’s even a row of artichoke planted previously that will be used as a dye. Her favorite crop so far? Marigolds. She touches a plant from each row in turn with a slightly blistered hand.
”I was at my last job,” She says “Sitting at my desk, looking out the window and all I could think about was my farm.” She continues, "I needed to start this farm, to have dirt under my nails and see something grow.”
What is your motivation for the work you have chosen?
A few weeks ago I had the opportunity to walk around midtown Sacramento with a good friend. As we were walking we happened upon Barber's, where they work on Alfa Romeo cars, one of the oldest brands in the people-moving transportation business. I took some pictures. She talked to the mechanics. One decided to share some wonderful insights with us.
We decided to put those insights and images into a short, impactful video to promote their business. Watch the small business video that was made to share some of the thoughts that can come out of a high quality shop.
Are you a small businesses interested in videos like this? Consider connecting with me today to learn how a video like this can add value to your brand, product or service.